Thursday, January 21, 2010

CBS gives preliminary approval for Tebow ad

USA Today, and other media outlets, are reporting that CBS has approved the script of the Tebow ad.

CBS executives approved a script for a Super Bowl spot from evangelical group Focus on the Family, which suggests the ad will not carry a pro-life message -- at least an overt one.

The network has a policy of prohibiting advocacy ads, even ones that carry an "implicit" endorsement for a side in a public debate. A CBS spokesman did say the network will review the video version of the spot before giving it the final green light, but does not anticipate any hurdles

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