Tuesday, January 26, 2010

Group asks CBS to cut Tebow ad

ESPN has the full story, but here are the money quotes:

A national coalition of women's groups called on CBS on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.

"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year -- an event designed to bring Americans together," said Jemhu Greene, president of the New York-based Women's Media Center.

The center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.

CBS said it has approved the script for the 30-second ad and has given no indication that the protest would have an impact. A network spokesman, Dana McClintock, said CBS would ensure that any issue-oriented ad was "appropriate for air."


Schneeberger [of Focus on the Family] said he and his colleagues "were a little surprised" at the furor over the ad.

"There's nothing political and controversial about it," he said. "When the day arrives, and you sit down to watch the game on TV, those who oppose it will be quite surprised at what the ad is all about."

We get the distinct feeling that the ad won't be "pro-life" at all, but will actually feature homeschooling, or adoption, or some other interest or facet of the Tebows' lives. If so, it will have been an extremely shrewd move by the Tebows and Focus on the Family. Everyone else will have bandied about the "pro-life/pro-choice" discussion for them, and in the market place of ideas they'll have gotten two for one. Super Bowl BOGO.

No one has seen the ad, and given their history, CBS wasn't ever likely to air a controversial ad but they seem comfortable in what they've been presented. If the ad is something uncontroversial alot of critics and pundits are going to be left looking very silly, even reactionary and histrionic, and we hope to see that even more than the ad itself now. We'd also like to be a fly on the wall at the N.O.W. Super Bowl party ... because there may actually be one this year.

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