Saturday, February 27, 2010

Gatorade and Tiger part ways


Does the parting of Gatorade and Tiger Woods open the door for Gatorade and Tim Tebow? The biggest Gator becoming the face of Gatorade makes all the sense in the world. Just drop the "G" and call it Gatorade again, please.


Golfer Tiger Woods was dropped by sports drink brand Gatorade on Friday, the latest corporate sponsorship he has lost since details of his adulterous affairs surfaced late last year.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a spokeswoman for PepsiCo's Gatorade said.

"Our partnership with the Tiger Woods Foundation will continue. We wish him all the best.


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