Friday, January 28, 2011

Power 100: Keep a watch for Tebow



4. Tim Tebow. Tebow didn't disappoint during 2010—that is, if you focus on his endorsement contracts and disregard his modest football stats. After declaring for the National Football League draft, Tebow landed multimillion-dollar deals with EA Sports (ERTS), Nike (NKE), Jockey Underwear, and FRS Healthy Energy drink. He ranked third among NFL players in jersey sales from April to December. Unfortunately, Tebow started just three games during his rookie season, not nearly enough to accumulate meaningful on-field metrics. Expect the Denver Broncos quarterback to get more playing time—and commercial time—in 2011. He needs to take advantage of both.

Full story here.