Monday, February 7, 2011

VW Super Bowl Ad Goes Extra Mile to Be Awesome

VW Super Bowl Ad Goes Extra Mile to Be Awesome.
You know the Darth Vader ad from VW above? The one everyone saw online before seeing a 30 second cutdown during the game last night? Yes well, turns out that not only is the ad very good, but that the boy in the Darth Vader costume is also a patient at Children’s Hospital Los Angeles. That’s Max Pagehasm, who was born with a congenital heart defect. And may I just say, it’s very nice to see an advertiser hire an ailing child to play something other than an ailing child in an ad. Pagehasm clearly got this part because he was GOOD. And that’s as it should be.