No. 10 Tim Tebow
Like/Like a lot: 44%
Dislike/Dislike a lot: 13%
N-Score (endorsement potential): 41 (avg. athlete 14)
Tebow drops from last year, after moving on from college superstar to pro benchwarmer. But he's still well-liked for his clean-cut ways, and the curiosity over whether he'll make it big in the NFL doesn't disappear after one season.